Entertaiment is a collection of visual images and words that have become familiar through media like motion pictures, television, books, music, sports, games and branded entertainment. Each of these forms have demonstrated the ability to cross over into other media, allowing for creative remix and ensuring that certain themes are repeated in different formats.

The word entertain derives from medieval Latin intertenere, from the prefix inter- meaning “inside” and tenere, from the Indo-European root ten, to stretch or extend. This definition reflects the way in which entertainment can stretch the minds of consumers to reach areas that are deeply rooted in their evolutionary development.